Fellow photographers, Lena and Patrick were the perfect couple for this elopement styled shoot near Glasgow, Scotland. We were fortunate to have them for the workshop, led by master marketer Mark Pacura.
Photography is a fast-paced industry, which is constantly evolving and moving forward. It’s important to me to take part in regular training – and I find it fascinating to see how other photographers work and what skills they can impart from their own experiences.
When I saw that Mark Pacura was hosting a workshop about business, marketing and shooting (including a shoot session + edit) – I jumped on board. Mark has a very successful wedding photography business (and a regular industry speaker) but he is also the entrepreneur behind the beautiful packaging at Wooden Banana (worth checking out).
The workshop was hosted at his lovely home near Glasgow and he had the most adorable uninvited (but very welcome) assistant.
The workshop group headed out to some local woodland forest where Mark gave us some insight into how he shoots and how he makes the most of lighting and location. I found it most interesting when each photographer took it in turns to direct the couple in a space of their choice. It really reminds me that we all see things differently. And seeing some of the photos pop up from fellow attendees has only reinforced that.
Why is it important to attend photography workshops?
I’ve been musing on why workshops and ongoing education should be built into your annual business expenses as a photographer. And here are a few of the main points:
- New skillz. Hey, it should be the number one reason to attend a workshop right? There are SO many learning resources out there but nothing quite compares to intense in-person learning. I find I pick up things easier and can test new techniques or gain new perspective right there and then.
- This fast-paced industry. Photography is one of those industries that shifts and changes constantly. It would be easy to hop on the trend train and try to keep your head above the surface – it’s a tough one though. That’s not what workshops should be about. They absolutely should help you keep your finger on the industry pulse but more importantly, help you to develop skills without compromising on creating art which has longevity for you and your clients.
- Meet fellow photographers. This is a biggie for me! Being a photographer can be a lonely venture. Creating a community and bouncing your creativity off other people can help you develop much faster than going at it solo. Not to mention, it’s good for your mental health to share experiences with people who have shared interests.
- Learn things you didn’t know you didn’t know. There is something about group learning that has a tendency to bring out subjects / questions you haven’t even thought of. I also love those ‘OMG, me too’ moments which inevitably lead to interesting insights or problem solving.
- Taxable expense. Lastly, it’s a taxable expense which makes the outgoing a little easier to bear 😉
The final result of a taken shot is so much a refection of the person behind the camera as well as in front. It was super fascinating to see how the other photographers interpreted the shoot. In particular, how they approached their solo directing session. So here are some of the photos of the whole shoot from me!